{"id":282,"date":"2021-09-29T23:04:54","date_gmt":"2021-09-29T15:04:54","guid":{"rendered":"https:\/\/www.dataisfun.cn\/?p=282"},"modified":"2022-02-27T11:27:39","modified_gmt":"2022-02-27T03:27:39","slug":"%e8%b0%88%e4%b8%80%e8%b0%88ab%e6%b5%8b%e8%af%95","status":"publish","type":"post","link":"https:\/\/www.dataisfun.cn\/?p=282","title":{"rendered":"\u8c08\u4e00\u8c08A\/B test"},"content":{"rendered":"\n<p class=\"has-small-font-size wp-block-paragraph\">\u5230\u5e95\u662f\u65b9\u6848A\u597d\u5462\u8fd8\u662f\u65b9\u6848B\u597d\u5462\uff0c\u90a3\u6211\u4eec\u6d4b\u8bd5\u4e00\u4e0b\uff0c\u8fd9\u5c31\u662fA\/B test\uff08A\/B\u6d4b\u8bd5\uff09\uff0c\u6de1\u5316\u7ecf\u9a8c\u4e3b\u4e49\uff0c\u6452\u5f03\u62cd\u8111\u888b\u51b3\u7b56\uff0c\u5f3a\u8c03\u5047\u8bbe\u9a8c\u8bc1\u79d1\u5b66\u51b3\u7b56\u3002A\/B test\u662f\u4e00\u5957\u65b9\u6cd5\u8bba\uff0c\u6ca1\u6709\u5e94\u7528\u9886\u57df\u4e0a\u7684\u5c40\u9650\uff0c\u5728\u4ea7\u54c1\u3001\u8bbe\u8ba1\u3001\u6295\u653e\u3001\u8fd0\u8425\u7b49\u65e5\u5e38\u5de5\u4f5c\u4e2d\u90fd\u53ef\u4ee5\u5e94\u7528\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u4ece\u540d\u5b57\u5c31\u80fd\u770b\u51fa\u6765\uff0cA\/B test\u7684\u6838\u5fc3\u662f\u5bf9\u6bd4\uff0c\u901a\u8fc7\u63a7\u5236\u53d8\u91cf\uff0c\u8fdb\u884c\u5bf9\u6bd4\u5b9e\u9a8c\uff0c\u7136\u540e\u5206\u6790\u5f97\u51fa\u7ed3\u8bba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-small-font-size wp-block-paragraph\"><strong>\u6211\u4eec\u4ee5\u5b9e\u4f8b\u8bf4\u660e\u5d4c\u5165PDCA\u5faa\u73af\u7684A\/B test\u5927\u81f4\u6d41\u7a0b\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"375\" src=\"https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2021\/09\/ABtest-1024x375.png\" alt=\"A\/B test\" class=\"wp-image-338\" srcset=\"https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2021\/09\/ABtest-1024x375.png?v=1645932154 1024w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2021\/09\/ABtest-300x110.png?v=1645932154 300w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2021\/09\/ABtest-768x282.png?v=1645932154 768w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2021\/09\/ABtest-1536x563.png?v=1645932154 1536w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2021\/09\/ABtest-818x300.png?v=1645932154 818w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2021\/09\/ABtest.png?v=1645932154 1593w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><br><strong>\u9700\u8981\u5f3a\u8c03\u7684\u51e0\u4e2a\u70b9\uff1a<\/strong><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-small-font-size wp-block-paragraph\"><strong>1. \u5bf9\u7167\u7ec4(\u63a7\u5236\u7ec4)<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u63a7\u5236\u4f60\u7684\u63a7\u5236\u7ec4\uff0c\u786e\u4fdd\u4f60\u7684\u5b9e\u9a8c\u7ec4\u548c\u63a7\u5236\u7ec4(\u5bf9\u7167\u7ec4)\u4e4b\u95f4\u7684\u5dee\u5f02\u53ea\u6709\u4f60\u60f3\u8981\u6709\u7684\u5dee\u5f02\uff0c\u6bd4\u5982\u4f60\u60f3\u6d4b\u8bd5\u4f18\u60e0\u5238\u7684\u6548\u679c\uff0c\u5b9e\u9a8c\u7ec4\u8bbe\u7f6e\u4e3a\uff1a\u53d1\u4f18\u60e0\u5238\u5e76\u53d1\u8425\u9500\u77ed\u4fe1\uff0c\u5bf9\u7167\u7ec4\u8bbe\u7f6e\u4e3a\uff1a\u4ec0\u4e48\u90fd\u4e0d\u505a\uff0c\u5176\u5b9e\u6700\u540e\u65e0\u6cd5\u786e\u5b9a\u5ba2\u6237\u662f\u88ab\u4f18\u60e0\u5238\u4fc3\u52a8\u7684\u8fd8\u662f\u88ab\u77ed\u4fe1\u4fc3\u52a8\u7684\uff0c\u5bf9\u7167\u7ec4\u66f4\u5e94\u8be5\u8bbe\u7f6e\u4e3a\uff1a\u4e0d\u53d1\u4f18\u60e0\u5238\u4f46\u53d1\u8425\u9500\u77ed\u4fe1\uff0c\u6216\u8005\u9009\u62e9\u8bbe\u7f6e2\u4e2a\u5bf9\u7167\u7ec4\uff0c\u5bf9\u7167\u7ec41\u8bbe\u7f6e\u4e3a\uff1a\u4e0d\u53d1\u4f18\u60e0\u5238\u4f46\u53d1\u8425\u9500\u77ed\u4fe1\uff0c\u5bf9\u7167\u7ec42\u8bbe\u7f6e\u4e3a\uff1a\u4ec0\u4e48\u90fd\u4e0d\u505a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-small-font-size wp-block-paragraph\"><strong>2. \u5ba2\u7fa4\u5206\u6d41<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u4f9d\u636e\u5ba2\u7fa4\u603b\u91cf\u548c\u4e2a\u4eba\u4e60\u60ef\u51b3\u5b9a\u968f\u673a\u5206\u6d41\u6bd4\u4f8b\uff0c\u539f\u5219\u662f\u5c3d\u53ef\u80fd\u907f\u514d\u968f\u673a\u8bef\u5dee\u7684\u5f71\u54cd\uff0c\u5047\u8bbe\u6211\u4eec\u53ea\u9700\u8981\u5206\u4e24\u7ec4\uff0c\u5728\u5ba2\u7fa4\u603b\u91cf\u8db3\u591f\u7684\u65f6\u5019\uff0c\u4e00\u822c\u6309\u4e00\u4e5d\u5f00\u6216\u8005\u4e8c\u516b\u5f00\u5206\u6d41\uff0c\u5728\u5ba2\u7fa4\u603b\u91cf\u4e0d\u591a\u7684\u65f6\u5019\uff0c\u6700\u597d\u6309\u4e94\u4e94\u5f00\u5206\u6d41\u3002\u5f53\u7136\uff0c\u4e1a\u52a1\u4e0a\u5141\u8bb8\u7684\u8bdd\uff0c\u6700\u597d\u76f4\u63a5\u6309\u4e94\u4e94\u5f00\u5206\u6d41\uff0c\u4e00\u662f\u5404\u7ec4\u53d7\u968f\u673a\u8bef\u5dee\u6216\u5f02\u5e38\u5ba2\u6237\u7684\u5f71\u54cd\u662f\u4e00\u81f4\u7684\uff0c\u4e8c\u662f\u65b9\u4fbf\u540e\u7eed\u7684\u6548\u679c\u5206\u6790\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-small-font-size wp-block-paragraph\"><strong>3. \u6d4b\u8bd5\u5468\u671f<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u4e00\u822c\u662f\u8981\u8fde\u7eed\u6d4b\u8bd5\u4e00\u6bb5\u65f6\u95f4\u7684\uff0c\u56e0\u4e3a\u5728\u540e\u7eed\u6548\u679c\u5206\u6790\u7684\u65f6\u5019\uff0c\u9664\u4e86\u8981\u770b\u603b\u4f53\u6570\u636e\u7684\u6548\u679c\uff0c\u8fd8\u8981\u770b\u6bcf\u5929\u7684\u6548\u679c\uff0c\u5982\u679c\u5b9e\u9a8c\u7ec4\u603b\u4f53\u6548\u679c\u597d\u4e8e\u5bf9\u7167\u7ec4\uff0c\u4e14\u5bf9\u6bd4\u6bcf\u5929\u7684\u6548\u679c\u5927\u90e8\u5206\u65f6\u95f4\u4e5f\u90fd\u662f\u5b9e\u9a8c\u7ec4\u597d\u4e8e\u5bf9\u7167\u7ec4\uff0c\u8fd9\u6837\u66f4\u80fd\u8bf4\u660e\u5b9e\u9a8c\u7ec4\u597d\u4e8e\u5bf9\u7167\u7ec4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-small-font-size wp-block-paragraph\"><strong>4. \u6548\u679c\u6307\u6807<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u6548\u679c\u6307\u6807\u4e00\u822c\u90fd\u662f\u770b\u8f6c\u5316\u7387\u6216ROI\uff08\u6216\u8005\u8d39\u7387\uff09\uff0c\u5177\u4f53\u7684\u660e\u786e\u7684\u6307\u6807\u5219\u6839\u636e\u4e1a\u52a1\u548c\u5ba2\u7fa4\u800c\u5b9a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-small-font-size wp-block-paragraph\"><strong>5. \u6548\u679c\u5206\u6790<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u7d2f\u79ef\u4e00\u5b9a\u6570\u636e\u540e\uff0c\u5c31\u53ef\u4ee5\u8fdb\u884c\u6548\u679c\u5206\u6790\u4e86\uff0c\u4e3b\u8981\u5c31\u662f\u8ba1\u7b97\u5b9e\u9a8c\u7ec4\u548c\u5bf9\u7167\u7ec4\u7684\u6548\u679c\u6307\u6807\uff0c\u7136\u540e\u8fdb\u884c\u5bf9\u6bd4\u5206\u6790\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u5bf9\u8f6c\u5316\u7387\u800c\u8a00\uff0c\u9664\u4e86\u770b\u8f6c\u5316\u7387\u662f\u5426\u5177\u6709\u5dee\u5f02\u4e4b\u5916\uff0c\u8fd8\u8981\u901a\u8fc7\u5047\u8bbe\u68c0\u9a8c\u89c2\u5bdf\u8f6c\u5316\u7387\u662f\u5426\u5177\u6709\u663e\u8457\u6027\u5dee\u5f02\uff0c\u907f\u514d\u968f\u673a\u8bef\u5dee\u5f71\u54cd\u7ed3\u8bba\u5224\u65ad\uff0c\u5047\u8bbe\u68c0\u9a8c\u53ef\u4ee5\u501f\u52a9A\/B test\u8ba1\u7b97\u5668\u5b8c\u6210\uff0c\u6bd4\u5982\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/www.websiteplanet.com\/zh-hans\/webtools\/abtest-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B \u6d4b\u8bd5\u8ba1\u7b97\u5668\u2014\u2014\u6570\u636e\u663e\u8457\u6027\u6d4b\u8bd5\u5de5\u5177<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/www.evanmiller.org\/ab-testing\/chi-squared.html\" target=\"_blank\" rel=\"noreferrer noopener\">Evan\u2019s Awesome A\/B Tools<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/abtestguide.com\/calc\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B-test calculator<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u4ee5\u6211\u4e2a\u4eba\u7684\u7ecf\u9a8c\u6765\u8bf4\uff0c\u5047\u8bbe\u68c0\u9a8c\u4e0d\u662f\u5fc5\u987b\u7684\uff0c\u5982\u679c\u8fde\u7eed\u6d4b\u8bd5\u4e24\u5468\uff0c\u6bcf\u5929\u7684\u6548\u679c\u90fd\u662f\u5b9e\u9a8c\u7ec4\u597d\u4e8e\u5bf9\u7167\u7ec4\uff0c\u53ea\u662f\u8f6c\u5316\u7387\u5dee\u7684\u6ca1\u90a3\u4e48\u591a\uff0c\u5047\u8bbe\u68c0\u9a8c\u8ba4\u4e3a\u6548\u679c\u6ca1\u6709\u5dee\u5f02\uff0c\u4f46\u4e1a\u52a1\u4e0a\u53ef\u4ee5\u8ba4\u4e3a\u5b9e\u9a8c\u7ec4\u6548\u679c\u597d\u4e8e\u5bf9\u7167\u7ec4\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u5bf9ROI\u800c\u8a00\uff0c\u8981\u6ce8\u610fROI\u8ba1\u7b97\u6240\u6d89\u53ca\u7684\u6210\u672c\u548c\u56de\u62a5\u5728\u6211\u4eec\u7684\u4e1a\u52a1\u573a\u666f\u4e0b\u5206\u522b\u662f\u4ec0\u4e48\uff0c\u7136\u540e\u518d\u8ba1\u7b97\u3002\u50cf\u4ea7\u54c1\u529f\u80fd\u3001\u9875\u9762\u7b49\u7684A\/B test\u53ef\u80fd\u4e0d\u9700\u8981\u8ba1\u7b97ROI\uff0c\u56e0\u4e3a\u6210\u672c\u662f\u4e00\u6837\u7684\uff0c\u4f46\u6295\u653e\u548c\u8425\u9500\u7684\u7b56\u7565\u4e0d\u540c\u5176\u6210\u672c\u5dee\u5f02\u8f83\u5927\uff0c\u8fd8\u662f\u8981\u770bROI\u7684\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><br><br><strong>\u201c\u505a\u589e\u957f\u5c31\u662f\u505a\u6d4b\u8bd5\u201d\uff0cA\/B test\u7684\u91cd\u8981\u6027\u5df2\u7ecf\u65e0\u9700\u8bc1\u660e\u4e86\uff0c\u591a\u60f3\u60f3\u591a\u6d4b\u6d4b\uff0c\u53ef\u80fd\u5c31\u627e\u5230\u8def\u4e86\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><span style=\"background-image: linear-gradient(transparent 60%, rgba(252, 185, 0, 0.5) 60%)\" class=\"sme-highlighter\">\u539f\u521b\u6587\u7ae0\uff0c\u8f6c\u8f7d\u8bf7\u52a1\u5fc5\u6ce8\u660e\u51fa\u5904\u5e76\u7559\u4e0b\u539f\u6587\u94fe\u63a5\u3002 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5230\u5e95\u662f\u65b9\u6848A\u597d\u5462\u8fd8\u662f\u65b9\u6848B\u597d\u5462\uff0c\u90a3\u6211\u4eec\u6d4b\u8bd5\u4e00\u4e0b\uff0c\u8fd9\u5c31\u662fA\/B test\uff08A\/B\u6d4b\u8bd5\uff09\uff0c\u6de1\u5316\u7ecf\u9a8c\u4e3b\u4e49\uff0c&hellip; <a href=\"https:\/\/www.dataisfun.cn\/?p=282\" class=\"more-link read-more\" rel=\"bookmark\">\u7ee7\u7eed\u9605\u8bfb <span class=\"screen-reader-text\">\u8c08\u4e00\u8c08A\/B test<\/span><i class=\"fa 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