{"id":1078,"date":"2022-03-23T17:53:51","date_gmt":"2022-03-23T09:53:51","guid":{"rendered":"https:\/\/www.dataisfun.cn\/?p=1078"},"modified":"2022-03-24T09:37:08","modified_gmt":"2022-03-24T01:37:08","slug":"ue%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.dataisfun.cn\/?p=1078","title":{"rendered":"\u73b0\u91d1\u8d37\u4e1a\u52a1\u7684UE\u6a21\u578b"},"content":{"rendered":"\n<p class=\"has-small-font-size wp-block-paragraph\">\u672c\u6587\u4ee5\u73b0\u91d1\u8d37\u4e1a\u52a1\u4e3a\u4f8b\u603b\u7ed3\u4e0b UE\u6a21\u578b \u5728\u4e1a\u52a1\u5206\u6790\u4e2d\u7684\u5e94\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><span class=\"sme-badge has-vivid-cyan-blue-background-color\">1. UE\u6a21\u578b\u7684\u6982\u5ff5<\/span><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">UE\u662fUnit Economics\u7684\u7b80\u62fc\uff0c\u7ffb\u8bd1\u8fc7\u6765\u5c31\u662f\u5355\u4f4d\u7ecf\u6d4e\u6548\u76ca\uff0c\u57fa\u4e8e\u4e1a\u52a1\u7684\u6700\u5c0f\u8fd0\u4f5c\u5355\u5143\u6765\u5206\u6790\u6536\u5165\u4e0e\u6210\u672c\u7684\u5173\u7cfb\uff0c\u5c06\u4e1a\u52a1\u4ece\u5927\u800c\u7e41\u7b80\u5316\u4e3a\u5c0f\u800c\u7b80\uff0c\u4ece\u4e2a\u4f53\u6765\u89c2\u5bdf\u603b\u4f53\u3002\u6bd4\u5982\u8bf4\uff0c\u5f53\u83b7\u53d6\u4e00\u4e2a\u65b0\u5ba2\u6237\u662f\u4e8f\u635f\u7684\uff0c\u90a3\u8d8a\u6269\u5927\u89c4\u6a21\u5c31\u4f1a\u8d8a\u4e8f\u635f\uff0c\u6b64\u65f6\u8981\u505a\u7684\u662f\u7f29\u91cf\u548c\u4f18\u5316\uff0c\u5f53\u83b7\u53d6\u4e00\u4e2a\u65b0\u5ba2\u6237\u662f\u80fd\u76c8\u5229\u7684\uff0c\u6b64\u65f6\u53ef\u4ee5\u8003\u8651\u6269\u91cf\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">UE\u6a21\u578b\u5173\u6ce8\u7684\u662f\u53d8\u52a8\u6210\u672c\u548c\u6536\u5165\u7684\u5173\u7cfb\uff0c\u4e00\u822c\u4e0d\u8003\u8651\u56fa\u5b9a\u6210\u672c\uff0c\u56fa\u5b9a\u6210\u672c\u662f\u5df2\u7ecf\u4ed8\u51fa\u7684\u6210\u672c\uff0c\u5f53\u6536\u5165\u5927\u4e8e\u53d8\u52a8\u6210\u672c\u65f6\uff0c\u662f\u80fd\u8d5a\u53d6\u6bdb\u5229\u7684\uff0c\u90a3\u53ef\u4ee5\u901a\u8fc7\u6269\u5927\u89c4\u6a21\u6765\u8d5a\u53d6\u66f4\u591a\u7684\u6bdb\u5229\u4ece\u800c\u8986\u76d6\u6389\u56fa\u5b9a\u6210\u672c\uff0c\u6700\u7ec8\u8d5a\u53d6\u51c0\u5229\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u6216\u8bb8\u4f60\u5df2\u7ecf\u53d1\u73b0\u4e86\uff0cUE\u4e0eROI\u5f88\u7c7b\u4f3c\uff0c\u786e\u5b9e\u662f\u8fd9\u6837\u7684\uff0cUE\u548cROI\u90fd\u662f\u8981\u8861\u91cf\u6210\u672c\u548c\u6536\u5165\u7684\u5173\u7cfb\uff0c\u4e0d\u540c\u7684\u662fUE\u901a\u5e38\u662f\u7528\u4e8e\u8bc4\u4f30\u4e1a\u52a1\u662f\u5426\u53ef\u6301\u7eed\uff0cROI\u901a\u5e38\u7528\u4e8e\u8861\u91cf\u4e1a\u52a1\u52a8\u4f5c\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">UE\u6a21\u578b\u6240\u8c13\u7684Unit\u6700\u5c0f\u8fd0\u4f5c\u5355\u5143\uff0c\u4e00\u822c\u662f\u6307\u4e00\u4e2a\u5ba2\u6237\uff0c\u4e5f\u53ef\u4ee5\u6839\u636e\u5177\u4f53\u4e1a\u52a1\u6765\u5b9a\uff0c\u6bd4\u5982\u5728\u7ebf\u6559\u80b2\u4e1a\u52a1\u7684\u6700\u5c0f\u8fd0\u4f5c\u5355\u5143\u53ef\u4ee5\u662f\u4e00\u4e2a\u8bfe\u7a0b\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u5173\u4e8eUE\u6a21\u578b\u66f4\u8be6\u7ec6\u7684\u9610\u8ff0\u53ef\u4ee5\u53c2\u8003\u4e0b\u9762\u4e24\u7bc7\u77e5\u4e4e\u6587\u7ae0\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">    <a href=\"https:\/\/www.zhihu.com\/question\/51793738\" target=\"_blank\" rel=\"noreferrer noopener\">UE\uff08\u5355\u4f4d\u7ecf\u6d4e\u6a21\u578b\uff09\u662f\u600e\u4e48\u7406\u89e3\u548c\u5206\u6790\u7684\uff1f<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">    <a href=\"https:\/\/zhuanlan.zhihu.com\/p\/268868648\" target=\"_blank\" rel=\"noreferrer noopener\">\u83b7\u5ba2\u6307\u6807\uff08\u4e00\uff09\uff1aUE\u6a21\u578b<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><span class=\"sme-badge has-vivid-cyan-blue-background-color\">2. \u73b0\u91d1\u8d37\u4e1a\u52a1\u7684UE\u6a21\u578b<\/span><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u6211\u4eec\u5df2\u7ecf\u77e5\u9053\u4e86UE\u6a21\u578b\u7684\u6838\u5fc3\u662f\u53d8\u52a8\u6210\u672c\u548c\u6536\u5165\uff0c\u642d\u5efaUE\u6a21\u578b\u7684\u8fc7\u7a0b\u5c31\u662f\u8ba1\u7b97\u53d8\u52a8\u6210\u672c\u548c\u6536\u5165\u7684\u8fc7\u7a0b\u3002\u73b0\u91d1\u8d37\u4e1a\u52a1\u7684\u53d8\u52a8\u6210\u672c\u548c\u6536\u5165\u53ef\u8fd9\u6837\u62c6\u89e3\u548c\u8ba1\u7b97\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>\u53d8\u52a8\u6210\u672c\uff1a<\/strong>\u83b7\u5ba2\u6210\u672c\u3001\u5f81\u4fe1\u6210\u672c\u3001\u652f\u4ed8\u6210\u672c\u3001\u8425\u9500\u6210\u672c\u3001\u50ac\u6536\u6210\u672c\u3001\u574f\u8d26\u6210\u672c\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>\u6536\u5165\uff1a<\/strong>LTV\u751f\u547d\u5468\u671f\u4ef7\u503c = LT\u751f\u547d\u5468\u671f\u7684\u653e\u6b3e\u6b21\u6570 \u00d7 ARPU\u5e73\u5747\u5355\u6b21\u653e\u6b3e\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u57fa\u4e8e\u4e1a\u52a1\u5b9e\u9645\u6570\u636e\uff0c\u6211\u4eec\u5c06\u7528\u6237\u751f\u547d\u5468\u671f\u5b9a\u4e3a90\u5929\uff0c\u4ee590\u5929\u4e3a\u7edf\u8ba1\u5468\u671f\uff0c\u4ee51\u6708\u9996\u8d37\u5ba2\u6237\u4e3a\u76ee\u6807\u5ba2\u7fa4\uff0c\u63d0\u53d6\u5e76\u5904\u7406\u6570\u636e\u3002\u6700\u7ec8\u6211\u4eec\u5728Excel\u4e2d\u5efa\u7acb\u5982\u4e0b\u8868\u683c\u6240\u793a\u7684UE\u6a21\u578b\uff0c\u6ce8\u610f\u8868\u683c\u4e2d\u7684\u6570\u636e\u7eaf\u5c5e\u675c\u64b0\u7684\u3002\u6211\u4eec\u53d1\u73b0\u7528\u6237\u7684\u5e73\u5747\u751f\u547d\u5468\u671f\u4e3a\u653e\u6b3e3\u6b21\uff0c\u7528\u6237\u5728\u6211\u4eec\u8fd9\u501f\u6b3e3\u6b21\u540e\u5c31\u6d41\u5931\u4e86\u3002\u5f53\u524d\u6765\u770b\uff0c\u4e1a\u52a1\u662f\u4e0d\u76c8\u5229\u7684\uff0c\u6211\u4eec\u9700\u8981\u8003\u8651\u5982\u4f55\u8c03\u6574\u548c\u4f18\u5316\u4ee5\u5b9e\u73b0\u76c8\u5229\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1593\" height=\"1200\" src=\"https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2022\/03\/\u73b0\u91d1\u8d37\u4e1a\u52a1\u7684UE\u6a21\u578b4.png?v=1648029019\" alt=\"\" class=\"wp-image-1127\" srcset=\"https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2022\/03\/\u73b0\u91d1\u8d37\u4e1a\u52a1\u7684UE\u6a21\u578b4.png?v=1648029019 1593w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2022\/03\/\u73b0\u91d1\u8d37\u4e1a\u52a1\u7684UE\u6a21\u578b4-300x226.png?v=1648029019 300w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2022\/03\/\u73b0\u91d1\u8d37\u4e1a\u52a1\u7684UE\u6a21\u578b4-1024x771.png?v=1648029019 1024w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2022\/03\/\u73b0\u91d1\u8d37\u4e1a\u52a1\u7684UE\u6a21\u578b4-768x579.png?v=1648029019 768w, https:\/\/www.dataisfun.cn\/wp-content\/uploads\/2022\/03\/\u73b0\u91d1\u8d37\u4e1a\u52a1\u7684UE\u6a21\u578b4-1536x1157.png?v=1648029019 1536w, 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